Our Process

Overview of the Animation Process

We are not a cookie cutter animation factory. Every client we work with is unique, and so is every project.  So the process is going to be different for everyone, and these are just general guidelines for what usually works best.

Concepts & Initial Meeting

All projects start with the concept – the idea!  You may have a clear vision of what you want your video to look like. Maybe you even have the script and storyboard put together. Or you may be starting from scratch with no concrete ideas and need us to get the ball rolling for you.  Whatever the case may be, we can get you started. We will chat with you to get an idea of what you are looking for and to go over expectations.  We can often start working on rough ideas and samples right away – this way we nail down the desired look and fee right off the bat.

We typically ask for any style or branding guides you have, assets to be included in the project such as screen shots and screen captures, and anything else you think would be helpful to us.

Scripting and Storyboarding

The script is the foundation of your video. But if you don’t have experience writing scripts, don’t worry, we do! We have talented, professional writers that can help create the perfect blend of words and key phrases to achieve the desired result.  We will work with you to develop your script based on your specific needs and goals.

Voice Over and Music

Not only do we have a vast music library to find the perfect background track to enhance your video, but we have also teamed up with the professional voice over artists at Voices.com in order to offer you a wide variety of selections for voice talent.  This way your video is completely custom and is tailored to match the tone and style of your visuals and script.


We try to provide samples throughout the process to make sure we are always on the right track, and in line with your vision.  You will be able to see initial concepts for graphics, characters, backgrounds and other aspects of the animation. Once approved, we will move forward to production. This is a great way to see what the animation is going to look like before the final product.


This is where we begin to bring all of the elements together.  Our animators are skilled pros that work hard to provide high quality, fun and creative media that we believe sets us apart from the others.  Once we begin the animation process we will often send an early sample for you to approve – this way you are in the loop from start to finish.

Final Review and Revisions

Once we deliver your initial version of the video it’s up to you to approve and let us know if there is anything we need to change.  With our hands-on process and practice of keeping you involved with samples and communication, we shoot to get everything right the first time, but always allow room for you to make changes if needed.

Implementation and Hosting

Where will you be using your video?  Will it be live on your website or are you building a viral media campaign? Let us know if we can help.  We can offer a range of suggestions and assistance on the best hosting solutions and final delivery format for your video.